Dato: Thursday, 18. February, 2010

In February GlobalConnect will be launching a groundbreaking new service: Content-IX will allow content and service providers to exchange data traffic - ie. to perform free peering - with each other directly through facilities provided by GlobalConnect. Content-IX offers a variety of technical and economic benefits for virtually any provider of IT content and services.

The idea behind Content-IX is simple: We will make a switch available in one or more of our data centers across the country. If you are a member of Content-IX you can connect to the switch, and you are free to exchange data with any other companies that are also connected Content-IX. Content-IX lays down the foundation for a new business environment where IT and telecom service providers may work together and benefit from free and open mutual peering.

- One big benefit is that a content provider will save moeny by not sending its IP traffic into transit, and instead may peer directly with desired partners through Content-IX. The quality - meaning the quality of the content service as offered to the end user - will in many cases be improved because the access path to the service through the network will be shorter, says Torben Brieghel Jensen, product manager at GlobalConnect.

Savings on IP transport costs will in turn result in higher profits for content providers, while broadband service providers - in addition to lowered costs - will be able to offer their users a better service quality when delivering the content, Torben Brieghel Jensen explains.

A number of the country's largest content and broadband providers have already joined Content-IX. During the first quarter of 2010 we will launch a series of activities including a new website for Content-IX, where members and other interested parties can learn more about opportunities for peering and cooperation.

Read more about the Content-IX here.